Portfolio

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Gokstad Akademiet

As a content creator in Gokstad Akademiet’s social media team, I plan, film, edit and publish content
for the school’s Instagram account. We work from a posting plan and an annual content calendar that show
what type of content to post in which phases of the year, and we tailor each piece of
content to our defined personas.

Reels and carousels

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Halloween Reel: A fun Halloween special from Campus Oslo.
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Food: When the lecture is exciting, but your stomach has other plans. Lunch spots near campus.
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Business economics: A fun reel about business economics, the subject every digital marketing student has to go through.
  • Three students walking down a staircase on campus, with the text: «Vurderer du å gå på fagskole? Les dette først»
  • Students in a lecture hall, with the text: «Det er ikke «mindre bra» enn universitet. Fagskole = mer praktisk, mindre teori. Du lærer det du faktisk skal jobbe med!»
  • Cupcakes decorated with Gokstad Akademiet's 5-year anniversary logo, with the text: «Det går raskere enn du tror. Fagskoler tilbyr studieløp på 1–2 år. Du kan komme raskt ut i jobb»
  • A small class of students working on laptops, with the text: «Mindre klasser = mer personlig. Du blir sett. Du får tettere oppfølging. Du blir faktisk kjent med folk»
  • Two students working together on a laptop, with the text: «Men det krever innsats. Det er praktisk – men du må fortsatt jobbe. Forskjellen er at det du lærer føles relevant»
  • Students eating lunch together in a classroom, with the text: «Hvis dette høres interessant ut: Vi har fortsatt ledige studieplasser. Les mer om studiene våre via lenken i bio»

Carousel: Considering a vocational college? Six slides on what makes fagskole worth it, from smaller classes to getting into work faster.

MyHeritage

At MyHeritage, I worked as Norwegian Marketing Coordinator alongside my main role as Customer Service Specialist.
I was responsible for the Norwegian social media channels on Instagram, TikTok, Facebook and X, including
managing the Norwegian Facebook page with 33,000 followers. I also translated and adapted
blog posts and newsletters from English to Norwegian and published them in WordPress, as well
as translating and adapting campaign material for the Norwegian market.

Reels, blog articles and Facebook posts

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A man finds a DNA match with his biological mother. Published on Instagram and TikTok.
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A reunion after being abducted at birth. Published on Instagram and TikTok.
Screenshot of a MyHeritage Blog article: «Hun var alene i verden. Så fant hun sin biologiske far på den andre siden av Atlanterhavet»
Screenshot of a MyHeritage Blog article: «Halvsøstre født et par måneder fra hverandre finner hverandre som 75-åringer takket være MyHeritage DNA»
Blog articles I translated and published. Click an image to read the article on the MyHeritage Blog.
  • Facebook post from MyHeritage Norge asking: «Hvilket magasin eller hvilken avis var mest populær da du var tenåring?»
  • Facebook post from MyHeritage Norge asking: «Hvis du kunne reise tilbake i tid og ha en samtale med en av dine forfedre, hvem ville det vært?»
  • Facebook post from MyHeritage Norge with an old black-and-white photo of a car in deep snow, inviting followers to share their memories
  • Facebook post from MyHeritage Norge asking: «Det er lørdag! Hva slags lørdagsgodt likte du best da du vokste opp?»

Facebook posts: Examples of engagement posts I published on MyHeritage’s Norwegian Facebook page with 33,000 followers. The posts generated between 58 and 352 comments.

Fotobaren

I produced two Q&A videos answering common product questions, using on-screen text and subtitles so they
work without sound. The video on the right opens with a behind-the-scenes hook to grab attention fast.
I also filmed content at one of Fotobaren’s events.

Reels

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Q&A video: Fotobaren Light
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Q&A video: Fotobaren Pro

Private work

My personal Instagram is my content lab. During a 10-month backpacking trip in 2023–2024, I created travel
reels and daily Stories using scroll-stopping hooks, trending audio and simple storytelling to keep viewers watching.
The last reel below was made for a test assignment for a possible job, applying the same approach to a real brief.

Reels and pictures

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We fell in love with Taiwan. A few clips to a trending audio (at the time) from our time there.
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Reel from our incredible time in North Vietnam.

A selection of edited and captivating photos from our time backpacking in Asia.

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Test assignment: Test assignment: a voiceover-led reel that makes the message feel personal while keeping it informative.

Contact me